Advertising / Marketing

Databases

Magazines, Journals and Newspapers

Electronic Books

Selected Books

Internet Sites

Quick Reference Tools

Other Resources

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Mara Bordignon
Seneca@York Liaison Librarian

mara.bordignon@senecac.on.ca

 

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Particia Presti
Markham Liaison Librarian

patricia.presti@senecac.on.ca

Yahoo Messenger IM: patriciaprestimk

 


Browse the Seneca Library Catalogue for Books on: Advertising, Customer Services, Marketing, Marketing Research, and Selling.

 

Browse the book collection for advertising and marketing books in call numbers HD and HF.

 


Databases

ABI/INFORM Global (More Info
Academic Search Premier (More Info
Associations Canada Canadian Content (More Info)
Business Source Premier Canadian Content (More Info) Datamonitor content included
Canadian Newsstand Canadian Content (More Info
Canadian Reference Centre  Canadian Content (More Info)
CBCA Business Canadian Content (More Info)
Communication and Media eCollection (More Info)
E-STAT Canadian Content (More Info)
Financial Post Corporate Profiler and Corporate Reports Canadian Content (More Info
HighWire Press (More Info)
Lexis/Nexis Academic Universe Canadian Content (More Info)
MarketLine (More Info) Datamonitor content included
Mintel Reports (More Info)
Passport GMID (More Info)
Scott's Directories - National All Plus Canadian Content (More Info)

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Magazines, Journals and Newspapers

Advertising Age 
Adweek 
B to B
Brandweek 
Campaign
Creativity
Direct
International Journal of Internet Marketing and Advertising
Journal of Marketing
Marketing (Toronto)
Marketing Management
Marketing Research
Sales and Marketing Management
Target Marketing
 

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Electronic Books
Brand Gap: How to Bridge the Distance Between Business Strategy and Design
CARD
Complete E-Commerce Book
Search Engine Marketing, Inc.
Six Sigma for Marketing Processes
 

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Selected Books
 
Advertising annual : the international annual of advertising (Graphis)
Location: Seneca @ York Library / Call Number:  NC997.A1 A38
 
Brandweek directory
Location: Markham and Newnham Campus Libraries / Call Number: REF HF6182.U5 A39
 
International marketing data and statistics
Location: Markham Campus Library / Call Number:  REF HA 42.I56
 
International marketing forecasts
Location: Markham and Newnham Campus Libraries / Call Number: REF HF1016.I58 2006
 
National list of advertisers 
Location: All campus libraries / Call Number:  REF HF5808.C2 N3
 

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Internet Sites

Advertising Resources (University of Iowa)
Advertising Standards Canada Canadian Content
American Marketing Association
Association of Internet Marketing & Sales Canadian Content
Association for the Advancement of Relationship Marketing
BUBL Link: Advertising Links
BUBL Link: Marketing Links
Bureau of Broadcast Measurement (BBM) Canadian Content
Canadian Advertising Success Stories Canadian Content
Canadian Marketing Association  Canadian Content
Canadian Newspaper Association Canadian Content
Canadian Outdoor Measurement Bureau Canadian Content
Canadian Professional Sales Association Canadian Content
Canadian Radio-television & Telecommunications Commission Canadian Content
CLIO Awards
Direct Marketing Association
Direct Marketing Association of Toronto Canadian Content
ihaveanidea
Interactive Advertising Bureau of Canada Canadian Content
KnowThis.com: Marketing Virtual Library
Market Research Handbook Canadian Content
Print Measurement Bureau Canadian Content
Statistics Canada Canadian Content
Strategis:Industry Canada Canadian Content
Television Bureau of Canada Canadian Content
Texas Advertising (University of Texas at Austin) 
 

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Quick Reference Tools

About.com - Marketing Glossary
Ad*Access An image database of over 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955.
AdFlip.com - Archive of Classic Print Ads
Toronto Events Calendar Canadian Content (click 'Subscribers login here' and use Name: tecuser, Password: cheers)  
 

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Other Resources

Research By Subject: Business (General)
Research Success Tutorial: Business
 

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Last Modified 6/25/09 2:47 PM